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With the gradual improvement and development of the Group’s branding progress, the practice of multi-brand strategy gradually starts. And the sub-brand “Inlove” subordinate to Truelove emerges accordingly. In accordance with the need of middle-level products in the market, its product lines orient mainstream well-off families as the main customer base. And its products occupy the advantageous channels by the price strategy with a high performance-price ratio so as to create preferences and value for customers and consumers.

The brand value appeal of “Love Derives from the Inner Heart and Loving Life Starts from Inlove” makes the products closer to life and thus makes people love life.